The first way we differentiate ourselves is by the products. Android devices are still way behind iOS devices and actually have little video editing options, other than automated video creators. Then users are faced with the option of upgrading to expensive, almost prosumer level software or watered down variations of these, which can have pretty intimidating interfaces to get to grips with. However, if you’re on a PC, you normally get Microsoft MovieMaker, which users outgrow very quickly for a multitude of reasons. Apple users are really well catered for and iMovie is a key component in every device they sell.
Although the market seems very busy, for an “everyday” user – that is a non-professional user – there aren’t as many options as you’d think. Trakax Bullet Community Spotlight The video editing space is a pretty busy one, how did you go about differentiate yourself?Ĭatriona: That’s a really great question.
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